iPhone App Marketing & TMG

I’ve been researching how to gain momentum in the App Store in preparation for a relaunch of That Movie Game. There are hundreds of websites out there with ideas, but basically its all 1) create a website 2) hit up social networks (fb, twitter) 3) be active in developer forums 4) submit to review sites 5) stay up-to-date by interacting with all of these.

With That Movie Game I’ve been pretty lackluster on marketing, outside of a few twitter updates, news on this blog, and a placeholder site.  And by looking at my sales, it shows.  Now I’m working on TMG 2.0 and I want people to take notice when it launches.  Here’s the plan:

• Updates to the app: include a giant increase in the size of the database of actors, films, and connections, meaning a much more fun game with less repeats; ux/ui tweaking; and a few other items.
• Splitting the app product family into FREE and PAID versions (with wittier titles other than those), with the difference being the database in the free version being much smaller.  This will let skeptical users play the game without spending a thing and determine if it’s worth a purchase.
• Social bonanza.  Facebook fan page, Twitter updates, etc.
• Updated webpage with movies of the game being played, descriptions, and a nice big iTunes link, of course.
• Submission to review sites.  Check out this list.
• Buying adspace.  I’m conjuring up a Google AdSense plan and also will buy some rotating banner ads on targeted sites.
• Hitting up message boards, forums, and any other online resources that are playing the inspiration for TMG.  Just a simple Google search brings up quite a few hits.
• Stay up to date with my userbase.  I’m going to go all out for these guys and gals with TMG (and future titles), responding to questions and comments as well as incorporating suggestions.  This is tremendous.

Thanks to all of those out there who’ve purchased the app.  Comments, ideas, suggestions, and recommendations on TMG are very welcome.

You’re my lifeline to the future of this app!